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Aakash Chemicals Rebrands as Vivify Specialty Ingredients

CenterOak Partners rebrands Aakash Chemicals to Vivify, uniting three subsidiaries under new name.

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By: Anthony Locicero

Copy editor, New York Post

Aakash Chemicals & Dye-Stuffs announced that it has rebranded as Vivify Specialty Ingredients.
 
“Vivify is an industry leader in colorants and specialty ingredients, serving customers across multiple consumer and industrial end markets. Following organic growth and several transformative acquisitions, we are changing our name to better reflect the increased breadth of our product and solutions offering under a single name,” sayid Devlin Riley, CEO. “The powerful Vivify logo and the tag line ‘Color, Ingredients, Innovation’ effectively captures our value-added capabilities, representing an exciting next step in our journey as a company.”
 
The new website highlights Vivify’s capabilities, products and services to customers in the personal care & cosmetics, food & beverage, packaging, plastics, coatings and seed treatment industries. Along with the new brand and logo, the new website offers a seamless and intuitive customer experience and includes features such as sample ordering. 

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